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Microsoft's New Search Czar Outlines Strategy | |
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| Time: 00:03 EST/05:03 GMT | News Source: InformationWeek | Posted By: Kenneth van Surksum | ||
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Microsoft has long lagged behind Google in Web search, struggling to gain market share with its Live Search product and advertising dollars with its adCenter pay-per-click ad network, and lost two top executives earlier this year. Now, Microsoft senior VP Satya Nadella, a fresh face at the helm of Live Search and adCenter, has grand designs for Microsoft's place in the search pantheon. "No one's yet gotten to a point where they're locked into any one search engine," Nadella says. "When it comes to the core algorithmic relevance, we have matured to a point where we can compete with the Googles of the world. We need to get to the point where the ability to get that word out broadly gives us the shot. Now our challenge is to make sure people are more engaged with us." | ||
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