Memorex delivers cutting-edge DVD recording yet again with the launch of the Memorex True 8X 8X8 Dual Format DVD recorder. Featuring true 8X burning for the first time in retail, Memorex leads the industry in offering the most complete dual format DVD drive featuring the fastest speeds, precision recording technologies and the market's most comprehensive software bundle.

With the launch of its new True 8X, Memorex goes beyond existing 8X recorders to deliver true 8X write speeds on both DVD+R and DVD-R discs. Existing competitor 8X DVD drives use a process commonly known as "overburn" to stretch 4X technology and 4X media limits. This process pushes the power of the drive's laser to its limits through firmware modification, bypassing the specified tolerance levels of the hardware components to deliver 8X DVD recording.

The stylish silver and black True 8X drive also writes to CD-R discs at 40X; rewrites DVD+RW discs at 4X, DVD-RW discs at 4X and CD-RW discs at 24X; and reads DVD-ROM at 12X and CD-ROM at 40X speeds.

The Memorex True 8X 8X8 Dual Format DVD recorder will be in stores in early January 2004 at a suggested retail price of $249.99.