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Microsoft is programming the programmers | |
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| Time: 00:55 EST/05:55 GMT | News Source: InfoWorld | Posted By: Todd Richardson | ||
|
Chris Williamson, president and founder of DreamQuest, a smallish gaming company, tells me that he is getting pushed by new hires to use Microsoft C# and the .Net Framework. “It’s a smart strategy. When they come into a company like ours,” one that can’t pay the big salaries, “we listen to them,” Williamson explains. “We want them to be excited.” The smart strategy Williamson refers to is not DreamQuest’s but Microsoft’s. It revolves around intense marketing efforts at the college level to get computer science and engineering students excited about Microsoft’s programming and design products. The company holds student contests with cash prizes and Xbox giveaways to the best program written in C# for the .Net platform. | ||
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