Today, having too much information is a fact of life in the business world. While some of that information is relevant, some is not.

When businesses receive too much irrelevant information, frustrations are sure to follow. Listen to conversations in restaurants, airports and just about anywhere else, and it doesn't take long for a theme to emerge: Barraging potential customers with information about products and services they may not be interested in isn't merely annoying – it's ineffective.

To address these frustrations by delivering more relevant information, Microsoft Business Solutions recently launched GetBetterMail.com, an initiative that allows potential Microsoft Business Solutions customers to self-profile via a survey. The answers in the survey will help ensure that Microsoft Business Solutions sends respondents information that is relevant to their business.

"Businesses get hit from all angles with promotional materials that often have nothing to do with their particular situation," says Will Knight, the marketing manager with Microsoft Business Solutions who developed and now oversees the initiative. "Our goal is to use the data in the profiles to send our potential and existing customers information that is highly relevant and customized to their business needs, challenges and goals."