| Identifying the Need:  	For a child, the Internet is the world’s largest playground. Features such as games, e-mail, chat rooms, educational tools and search engines provide incentives for today’s tech-savvy kid to spend time online. But like on the traditional playground, a watchful eye is needed to help keep kids safer while they are online. 
Sixty-five percent of children in the United States aged 2 to 17 use the Internet at home, at school or at some other location.1According to the National Center for Missing and Exploited Children (NCMEC), 66 percent of households with Internet access are not proactively protecting their children with filtering or blocking software.2One in 17 children say they have been threatened or harassed online.2 MSN 8: Parents' First Line of Defense:    
 
A parent wouldn’t send a child to play in the street without supervision, and playing online should be no different. Parental Controls in MSN® 8 give kids the freedom to explore the best of the Web, while helping protect them from inappropriate content. With MSN 8 Internet software, each child’s experience can be tailored to his or her maturity, age and interests, while maintaining boundaries that reassure parents. Customizable parental controls are an important part of MSN 8 because no Internet service provider can define for everyone what a safe online experience for children looks like. Parents should develop a partnership with their kids to help them make choices as they grow and mature.
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