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Big names rolling onto iPod bandwagon | |
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| Time: 16:47 EST/21:47 GMT | News Source: E-Mail | Posted By: Byron Hinson | ||
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From snowboarding companies to soda conglomerates, marketing-savvy multinationals that worship at the altar of hip are fixated on wooing the iPod generation. PepsiCo, Burton Snowboards, Volkswagen and America Online have all struck branding deals with Apple Computer in a quest to capitalize on the gadget's massive popularity. | ||
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