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Microsoft looks to improve its name game | |
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| Time: 06:12 EST/11:12 GMT | News Source: News.com | Posted By: Kenneth van Surksum | ||
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When Microsoft showed off Silverlight at an April conference, it generated near-instant buzz. Interestingly, though, it was not the first time Microsoft had talked about the technology. But when the company had done so a year earlier, it was under the name "Windows Presentation Foundation/Everywhere," which just didn't excite people the way Silverlight did. The improved moniker was no accident. For the past two years, Microsoft has put in place a concerted effort to improve its product naming, an effort that is just now becoming publicly visible with the introduction of products like Silverlight, Popfly and the new Surface tabletop computer. | ||
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