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  iPhone Could Ignite Small Screen Advertising
Time: 21:16 EST/02:16 GMT | News Source: iPod Observer | Posted By: Erick Cordero

So far, advertisers have been reluctant to engage in small screen advertising on mobile phones. However, the emergence of the iPhone and its superb video capabilities could change all that, according to the New York Times on Monday.

The industry in still experimenting with a business model for advertising on mobile phones. Warner Brothers recently created a six episode short video series based on the TV series Smallville. But it's been just one small experiment in an industry that isn't sure how to approach the market.

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