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Xbox and adidas Announce Global Alliance | |
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| Time: 14:00 EST/19:00 GMT | News Source: Microsoft Press Release | Posted By: Jonathan Tigner | ||
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Two global brands at the leading edge of youth culture, Xbox® and adidas, today announced a long-term strategic alliance at X05, the Microsoft® Xbox brand experience for the games and entertainment industry. The worlds of sports and entertainment merge as both companies enter into a series of planned activities and initiatives. “The alliance between adidas and Xbox reflects the fact that sports, lifestyle and video games are inextricably linked,” said Peter Moore, corporate vice president of Worldwide Marketing and Publishing for Xbox at Microsoft Corp. “Xbox 360 is a place where all three of these elements come together to truly amplify the sport experience. We look forward to working with adidas on this exciting program.” | ||
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