Today at IBC2005, the International Broadcasters Convention, Microsoft Corp. announced it is extending the unique capabilities of Microsoft� Connected Services Framework for the broadcast and film industries to integrate with business processes, such as scheduling and rights management systems, and dynamically interact with production processes. Along with industry-leading business application providers RightsLine, ScheduALL and Xytech Systems, Microsoft will demonstrate an enhanced workflow at IBC2005, showcasing an end-to-end content management scenario with business management applications collaborating with content creation processes. This demonstration exemplifies a new level of integration between business systems and production processes, highlighting the significant potential for efficiencies and cost savings with a service-oriented architecture (SOA) enabled through Connected Services Framework.

�Reaching beyond integration of digital production systems and applications, our demonstration of Connected Services Framework at IBC2005 offers a compelling view of the capabilities for business applications � such as scheduling and rights management systems � to interact with the content production processes,� said Maria Martinez, corporate vice president for the Communications Sector at Microsoft. �With Connected Services Framework, broadcasters and film studios can attain a fluid, automated exchange of data among otherwise disconnected applications, ultimately increasing productivity across the organization.�