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Microsoft tools its Web search engine | |
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||
| Time: 03:31 EST/08:31 GMT | News Source: CNET | Posted By: Alex Harris | ||
|
Microsoft is "investing heavily" in Web search as an important and potentially lucrative market, Christopher Payne, the company's executive in charge of search, said Thursday. "On the information side of the house, there's no question that search is the cornerstone of our strategy. We're investing heavily in this space," Payne, a vice president for Microsoft's MSN Internet unit, said at Jupitermedia's Search Engine Strategies Conference & Expo. The conference was held this week in San Jose, Calif. He declined to say how much money or how many people Microsoft was investing in the project, however. MSN, the online unit of leading software maker Microsoft, earlier this year released its Web crawler, MSNBot, which collects the building blocks of information upon which Web search engines are built. In a sign that Microsoft is preparing to put more of its programming muscle behind search services, the software giant recently said it will build its own algorithmic search engine to compete with companies like Google and Inktomi. | ||
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