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Microsoft Looks To Ride 'iWave' | |
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| Time: 00:00 EST/05:00 GMT | News Source: CMP | Posted By: Todd Richardson | ||
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Microsoft is laying the foundation for what it calls its "iWave" product launches later this year. Specifically, the software vendor aims to get the most bang for its marketing and messaging buck out of the Office 11, XDocs and SharePoint 2.0 product releases expected in June. Rather than just "casting products out willy nilly, they're trying to get orchestrated," a Microsoft insider said. In preparation for that strategy, the vendor is planning a "massive investment" of marketing and incentives for its field-sales force and partners around those three products, said other sources close to the company. The goal is to rationalize the rollouts and eliminate product confusion, they said. | ||
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