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Are Mac users smarter? | |
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| Time: 08:09 EST/13:09 GMT | News Source: CNET | Posted By: Todd Richardson | ||
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Those who surf the Web using a Mac tend to be better educated and make more money than their PC-using counterparts, according to a report from Nielsen/NetRatings. The study also said Mac users tend to be more Web savvy, with more than half having been online for at least five years. And the Mac faithful are 58 percent more likely than the overall online population to build their own Web page and also slightly more likely to buy goods online, according to the report. "With above-average household income and education levels, the Mac population presents a very attractive target for marketers, both online and offline," the research group said. TS Kelly, director and principal analyst at NetRatings, said that his company decided to publish the study after noticing the differences between the demographics of Mac owners compared with overall PC owners. Kelly said Apple Computer is a client, but he said Apple did not commission the study nor was it made aware of the results prior to the report's publication. | ||
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