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  Microsoft’s rebirth: How Ballmer’s plan to rebuild the company is crossgrain to its past
Time: 12:10 EST/17:10 GMT | News Source: *Linked Within Post* | Posted By: Robert Stein

You might have missed it, but Microsoft in the process of fundamentally changing its business model. Decades into its history, the company has realized that to best serve the technology market, it must rethink its methods of business. From the enterprise to the consumer and from the cloud and back again, Microsoft is shifting from its long status as a software company of what one could call reasonable purity – Microsoft peripherals, and dalliances in the Xbox and Zune lines aside – to a company that has devices in its main line.

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