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  Microsoft mulls ITV Digital bid
Time: 13:25 EST/18:25 GMT | News Source: BBC | Posted By: Alex Harris

Microsoft is considering launching a rescue bid for the cash-strapped broadcaster ITV Digital, reports say. The software giant is one of several firms trying to assemble a consortium to take over the wreckage, according to the Observer newspaper.

The loss-making network, locked into a cripplingly expensive broadcast deal with the Football League, went into administration last month after failing to negotiate lower transmission fees. A Microsoft spokeswoman refused to comment on the speculation.

But it is known that Microsoft is eager to enter the interactive television market, having already taken stakes in UK cable firms, NTL and Telewest.

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