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What Apple Laptop Pricing Means to Windows OEMs | |
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| Time: 11:33 EST/16:33 GMT | News Source: Microsoft Watch | Posted By: Andre Da Costa | ||
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Windows OEMs should follow Apple's lead. Now is not the time to set off fire sales. Pricing panic now is sure to cost in margins and profits later on. By keeping firm, and even raising prices, Apple bets on a good holiday 2008 while leaving plenty of legroom for lowering prices if necessary. I would encourage Windows OEMs to do likewise. Slow October and early November sales can be recovered in December. It's easy to panic with a short holiday selling season ahead. Black Friday is Nov. 28 this year. Panicky price cuts will be costly later. | ||
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