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New disc format enters crowded market | |
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| Time: 21:23 EST/02:23 GMT | News Source: CNN | Posted By: Guillaume Hébert | ||
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As if she wasn't ubiquitous enough, Britney Spears' music will be available this summer on a new type of disc for small handheld players. The discs look like CDs an inch (2.5 centimeters) across and are housed in plastic cartridges. They can store any kind of data, including video and software and are attractive to the music industry because they are strong on copyright protection. While the format is novel, analysts say getting consumers to adopt it will be a tough sell for consumer electronics and record companies. Dataplay Inc., the Boulder, Colorado, company behind the technology, is counting on prerecorded discs -- and some weighty partnerships -- to get a foothold. | ||
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