Microsoft Games Studio has engaged CAA to pitch the software giant's popular PC and Xbox game franchises for potential TV and movie deals. Five CAA members recently spent a day at Microsoft's Redmond, Wash., campus looking at 30 upcoming Xbox and PC games. In light of the gaming industry's $9.4 billion domestic take last year -- a transition year that saw the launch of three gaming systems -- Microsoft has enlisted CAA to give some of the brightest minds of the gaming community access to the powers that be in Hollywood. "We think that there's potential for great new content for TV and film from Microsoft Game Studios, especially with Xbox content," CAA partner Bryan Lourd said. "Not every game will translate to traditional entertainment, but we're now in a position to marry the right game with the proper director and producer very early in the game's development cycle. The big push from movie studios is that they want tentpole films with sequel potential, and Xbox content offers many possibilities." Microsoft is spending $500 million to market Xbox worldwide. With the CAA deal,