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CBS switches on new broadband channel | |
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| Time: 05:18 EST/10:18 GMT | News Source: News.com | Posted By: Jonathan Tigner | ||
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CBS Corp. has released a broadband channel that will feature original programming, supplements to popular shows, classics and encores of prime-time shows. Initially, Innertube will feature original content. In the coming months, CBS television programs will be added. Advertising will be the channel's main source of revenue. "With this broadband channel, we've essentially bypassed cable and created a general entertainment outlet utilizing existing creative and content resources," Leslie Moonves, president and CEO of CBS Corp., said in a statement. The broadband channel will serve as a test ground for new types of shows. | ||
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