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No profit for Microsoft in 'bonded seller' e-mail | |
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| Time: 00:00 EST/05:00 GMT | News Source: Seattle Times | Posted By: Robert Stein | ||
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Two weeks ago, this column mischaracterized a Microsoft e-mail filtering service based on a "bonded sender" template. Microsoft will not receive any money from the program, which will be operated independently by a company called IronPort. The system is intended to supplement other filtering services. The use of the bonded-sender technology, according to George Webb, group business manager for Microsoft's spam technology and strategy team, is to ultimately separate spam from e-mail marketing conducted by legitimate companies. By requiring certain standards for this communication, the idea is to raise the bar for participation. | ||
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