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Microsoft Investing $30 Million in MSN | |
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| Time: 08:31 EST/13:31 GMT | News Source: Reuters | Posted By: Byron Hinson | ||
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Microsoft is investing $30 million over the next 12 months to woo advertisers to its MSN portal, the company said on Thursday. The money has been allocated for MSN's business units in Europe, the Middle East and Africa, and is part of a larger $100 million initiative to attract advertisers to its portals around the world, Microsoft said. Over the past 18 months, Microsoft has invested $250 million in promoting and building up the MSN portal, the company said. The results are starting to pay off. Last November, MSN overtook Yahoo as the largest portal in Europe. It had 28 million monthly visitors in August, according to JupiterMMXI. Now, Microsoft wants to assert its lead to draw in more advertisers to push the portal into the black. | ||
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