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MSN Opens $50 Million Campaign to Woo AOL Customers | |
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| Time: 08:56 EST/13:56 GMT | News Source: Reuters | Posted By: Byron Hinson | ||
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Software giant Microsoft Corp. said on Tuesday its MSN Internet unit launched a $50 million advertising campaign designed to woo customers from rival AOL, a unit of the world's largest Internet and media company, AOL Time Warner Inc. Following a price increase by AOL last week, the campaign is aiming to persuade consumers to drop that service and sign up for MSN Internet Access, the company said. The campaign will include nationwide advertisements and a limited-time promotional offer. | ||
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