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Microsoft to spend $405 million on Windows marketing, aims for 16 million tablet sales | |
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| Time: 12:32 EST/17:32 GMT | News Source: The Verge | Posted By: Byron Hinson | ||
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Microsoft started a huge advertising campaign for Windows 8 and Surface during its launch last year, but the company is reportedly planning to spend even more this year for Windows 8.1. Winsupersite reports that Microsoft spent $241 million on retail Windows efforts last year, but that it’s expected to spend around $405 million this year. $131 million is said to be related to offers and incentives, while the rest ($274 million) will be spent on marketing and operating expenses. | ||
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