| ActiveMac | Anonymous | Create a User | Reviews | News | Forums | Advertise |
|
|
|
User Controls |
|
New User |
|
Login |
|
Edit/View My Profile |
|
|
|
|
|
|
|
ActiveMac |
|
Articles |
|
Forums |
|
Links |
|
News |
|
News Search |
|
Reviews |
|
|
|
|
|
|
|
News Centers |
|
Windows/Microsoft |
|
DVD |
|
ActiveHardware |
|
Xbox |
|
MaINTosh |
|
News Search |
|
|
|
|
|
|
|
ANet Chats |
|
The Lobby |
|
Special Events Room |
|
Developer's Lounge |
|
XBox Chat |
|
|
|
|
|
|
|
FAQ's |
|
Windows 98/98 SE |
|
Windows 2000 |
|
Windows Me |
|
Windows "Whistler" XP |
|
Windows CE |
|
Internet Explorer 6 |
|
Internet Explorer 5 |
|
Xbox |
|
DirectX |
|
DVD's |
|
|
|
|
|
|
|
TopTechTips |
|
Registry Tips |
|
Windows 95/98 |
|
Windows 2000 |
|
Internet Explorer 4 |
|
Internet Explorer 5 |
|
Windows NT Tips |
|
Program Tips |
|
Easter Eggs |
|
Hardware |
|
DVD |
|
|
|
|
|
|
|
Latest Reviews |
|
Applications |
|
Microsoft Windows XP Professional |
|
Norton SystemWorks 2002 |
|
|
|
Hardware |
|
Intel Personal Audio Player 3000 |
|
Microsoft Wireless IntelliMouse Explorer |
|
|
|
|
|
|
|
Site News/Info |
|
About This Site |
|
Affiliates |
|
ANet Forums |
|
Contact Us |
|
Default Home Page |
|
Link To Us |
|
Links |
|
Member Pages |
|
Site Search |
|
Awards |
|
|
|
|
|
|
|
Credits |
 |
Microsoft Backed The Wrong Horse (At The Derby) | |
|
||
| Time: 10:11 EST/15:11 GMT | News Source: Forbes.com | Posted By: Robert Stein | ||
|
The problem with sponsoring a horse at one of America’s most high profile races is what happens after the race. If you put a regular bet on a horse, all you lose is your money. Put the Microsoft name and a bit of PR effort behind the runner and you risk a lot more. So Windows Phone’s sponsoring of ‘Hansen’ at the Kentucky Derby was always going to be a risky move. There are far too many metaphors around horse racing for writers and editors to resist, especially when the favoured horse loses. Throw in a weekend with little hard news or popular software titles being updated in the Windows Marketplace… and you’ll get some classics. | ||
|
Write Comment
Return to News |
Displaying 551 through 570 of 570 Prev | First |
The time now is
12:18:28 PM
ET.
Any comment problems? E-mail us |
|
Write Comment
Return to News |
Displaying 551 through 570 of 570 Prev | First |
The time now is
12:18:28 PM
ET.
Any comment problems? E-mail us |
