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Inside the Serious Business of Computer Games | |
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||
| Time: 15:22 EST/20:22 GMT | News Source: NewsBytes | Posted By: Robert Stein | ||
|
However, Rubin also mentioned Microsoft's pitch to traditional PC gamers in marketing the Xbox. "Another reason why the Xbox may have had an impact is because more than any other console maker, they are really going after the PC game market. They're bringing the developers over and are hoping to bring some of that audience over," he said. Mike Goodman, senior analyst at the Yankee Group, told NewsFactor that in addition to the Xbox factor, PlayStation 2 also has tried to appeal to an older audience, and the tactic has impacted the PC game market. | ||
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