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Survey: iTunes music sales tumble in early 2006 | |
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| Time: 11:17 EST/16:17 GMT | News Source: Reuters | Posted By: Robert Stein | ||
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Sales at Apple Computer's online music shop iTunes Music Store fell off a cliff in the first six months of 2006, according to a recent survey. Since January 2006 the number of monthly iTunes transactions has declined 58 percent, while the average size per purchase declined by 17 percent, leading to a 65-percent overall drop in monthly iTunes revenue, U.S. market research group Forrester Research said in a survey among North American consumers. "It is too soon to tell if this decline was seasonal or if buyers were reaching their saturation level for digital music," Forrester said in the report that was published to its clients last week, and made available to Reuters on Wednesday. | ||
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