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  Microsoft Buys AssetMetrix, Enters Software Asset Management Space
Time: 00:03 EST/05:03 GMT | News Source: CRN | Posted By: Kenneth van Surksum

Microsoft on Wednesday said it acquired AssetMetrix, an Ottawa-based software asset management (SAM) company.

The deal, unveiled at Microsoft’s annual management summit in San Diego, will enable the software giant to enter the SAM market faster than if it developed a solution in-house, said Kirill Tatarinov, corporate vice president of Microsoft’s Windows and Enterprise Management Division. Though the acquisition comes as good news for some partners, it’s bad news for Microsoft SAM partners, many of them former large account resellers (LARs).

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