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Microsoft Launches $250 Million Windows XP Campaign | |
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| Time: 10:49 EST/15:49 GMT | News Source: Reuters | Posted By: Byron Hinson | ||
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Software giant Microsoft Corp. MSFT.O officially launched the latest version of its flagship product Windows on Thursday, kicking off a $250 million marketing campaign with flashy events in New York and London. Microsoft vowed the newest version of the Windows operating system would be twice as big as Windows 95, but there were doubts that it would reinvigorate the ailing PC industry. The software, which promises features like digital media, games and photography, has been pre-installed on new personal computers for weeks now. But as of Thursday versions of the software for home and corporate consumers are being sold in shops for $199, or $99 for upgrades. | ||
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