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Game Console Makers at a Crossroads | |
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| Time: 00:00 EST/05:00 GMT | News Source: Business Week Online | Posted By: Robert Stein | ||
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Microsoft, Nintendo, and Sony need a new game plan. Amid growing evidence old marketing strategies aren't working and concerns by some analysts that holiday sales may be lackluster, the big three console makers are scrambling for new ways to entice consumers. | ||
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