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Microsoft slashes Zune pricing ahead of Apple iPod event | |
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| Time: 11:24 EST/16:24 GMT | News Source: AppleInsider | Posted By: Byron Hinson | ||
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Hours before Apple Inc. is expected to introduce new iPods at a special event in San Francisco, rival Microsoft Corp. has announced that it is dropping the retail price of its 30GB Zune music player to $200. Electronista points to a posting on Microsoft's Zune Insider blog making note of the $50 cost reduction: "It's part of the normal product lifecycle, something weve had on the books for months," wrote Microsoft's Cesar Menendez. "We just got some research back and customer satisfaction with the 30GB device is really high (around 94 percent) and we expect even more consumers will now want to discover the Zune experience at the new lower price." | ||
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