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  Microsoft Goes Mainstream To Sell Internet Ads
Time: 02:01 EST/07:01 GMT | News Source: Wall Street Journal | Posted By: Byron Hinson

Knowing that traditional advertisers are irritated by online buzzwords, MSN, Microsoft Corp.'s Internet service, is embracing the lingo of soap-powder makers and car companies. Internet jargon like "unique user" and "page views" is frowned upon and replaced with mainstream advertising concepts like "frequency" and "coverage." "We're making this medium accessible to traditional brand managers," says Chris Dobson, sales director for the MSN Internet service for Europe, the Middle East and Africa. "They say, `I don't understand this stuff,' " or simply opt out of Internet spending.
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