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Creative's self-declared 'MP3 player war' against Apple isn't going very well | |
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| Time: 23:12 EST/04:12 GMT | News Source: The Register | Posted By: Erick Cordero | ||
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"MP3 player maker Creative Technology failed to outsell Apple's iPod during the holiday sales season, it emerged today when the company published its financial results for the period. Apple last week said it had sold 4.5 million iPods in the three months to 31 December 2004 more than double the 2 million Creative today admitted it sold during the period, which equates to the second quarter of its FY2005," Tony Smith reports for The Register. "Clearly, Creative is not winning the war it declared against its rival last November. Back then, Creative chairman and CEO Sim Wong Hoo bullishly said: 'It's our target to beat iPod in this quarter.'" | ||
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