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MSN and FoxSports strike portal deal | |
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| Time: 11:00 EST/16:00 GMT | News Source: CNET | Posted By: Robert Stein | ||
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Microsoft has signed a deal for sports content with News Corp.'s FoxSports.com, which will replace Walt Disney's ESPN on the MSN Web portal. As part of the multiyear agreement, which launches July 1, MSN's sports channel will link directly to FoxSports.com, Lisa Gurry, product manager at MSN, told CNET News.com. The companies will collaborate to offer Fox's video clips from sporting events and programs such as "The Best Damn Sports Show Period" via MSN Video, the software giant's streaming media service. Microsoft and Fox will combine efforts to sell advertising, with Microsoft focusing on online sales and Fox focusing on more traditional TV advertisers. | ||
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