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  Microsoft Gears Up Xbox Marketing Machine
Time: 10:33 EST/15:33 GMT | News Source: Reuters | Posted By: Byron Hinson

The marketing wheels at Microsoft Corp are grinding into motion as the software giant gears up to launch its Xbox video game console, which it envisions not only as a gaming machine but an entertainment hub for the home. With less than a month to go before the Nov. 15 debut of Microsoft's big foray into the $20 billion-a-year global video game market, the company is marshaling everything from Mexican food to 18-wheel trucks to preach the Xbox gospel, executives said on Friday. ``On the marketing side it's all about building buzz,'' said Robbie Bach, Microsoft's ``Chief Xbox Officer'', told Reuters in an interview.

The first advertisements are just now starting to appear in gaming magazines, marking the beach-head of a half-billion-dollar campaign to sell the Xbox over the next year and a half. Soon, ads on youth-oriented television stations like MTV and WB will start beaming the message to legions of potential buyers, mostly the 15-to-25-year-old males Microsoft sees as its key audience.

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