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Microsoft tries in-text advertising popups with new 'Gaze' project | |
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| Time: 13:24 EST/18:24 GMT | News Source: TechFlash | Posted By: Kenneth van Surksum | ||
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Microsoft's adCenter Labs research unit has been quietly working on an in-text advertising project called Gaze, positioning the company as a potential rival to such services as Vibrant Media's IntelliTXT and Kontera's in-text ad technology. Like those existing products, Gaze underlines keywords on the page and lets visitors hover or click for related advertising and information in a small popup box. | ||
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