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Lessons Microsoft Must Learn from iPhone 2.0 | |
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| Time: 00:03 EST/05:03 GMT | News Source: Microsoft Watch | Posted By: Kenneth van Surksum | ||
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Apple kicks off its developer conference tomorrow, among strong iPhone 2.0 rumors. Microsoft should be able to generate this kind of excitement, too. But Microsoft fails to generate real marketing excitement, and that is something the company has to change—lest Windows 7 and newer services like Live Mesh turn into Vista disasters. Many of the lessons Microsoft should learn from iPhone 2.0 are the same as iPhone 1.0, or iPod. The impending launch of Apple's mobile is context to review what Microsoft must do to right its product marketing wrongs. | ||
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