How much of an effect did Microsofts decision to award prizes for search-based games drive up its search marketshare for the month of June?
If you put your stock in numbers released last week by Compete, it would seem like Microsofts Live Search Club was a huge driver of a substantial surge in Microsoft search traffic. If you rely on newly released data from ComScore, Microsofts gain is a lot more modest although still impressive. Whichever set of data you believe, Microsofts search share definitely rose in a noticeable way last month.
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