Ha! And you thought that Microsoft was just bringing out a new console system. Retool that perspective, chief. Adjust your thinking cap, and prepare yourself for another new revelation. Microsoft doesn't just want to give you more polygons, music, online trinkets, more, more, more�it wants to make the experience of playing videogames better at very level. Not coincidentally, it will control a lot more of your living room leisure time in the process. Thus far in the "Live in the Next Generation" feature series, I've discussed the big picture behind Microsoft's new interface and the integration between the console data and transporting that info to cell phones, Macs and PCs online. What Microsoft hasn't told you is that it's done a tremendous amount of research on our behaviors online, what we're like, as well as what we might like in the future. It's also explored what makes a fair game. Not just on an intellectual, philosophical level, but on a logical, practical level, backed up with algorithms, statistics, and enough impressive mathematical formulas to make my simple brain hurt.