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Microsoft unveil MSN adCenter | |
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| Time: 00:00 EST/05:00 GMT | News Source: E-Mail | Posted By: Chris Hedlund | ||
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Microsoft stepped up their game last week with the unveiling of MSN adCenter, a product designed to capture online advertising revenue from search results. Google have been providing "Sponsored Links" in search results for quite a while now, Microsoft appear to be entering the market a little late. Steve Ballmer, CEO at Microsoft demonstrated MSN adCenter to more than 500 potential online advertisers at a conference held last week. The new MSN paid-search solution will provide keyword buyers with in-depth audience intelligence, including geographic location, gender, age group, lifestyle segment and time of day. As a result, advertisers should be able to plan more strategic advertising investments and achieve higher click-to-buy conversion rates among consumers. | ||
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