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Sony Launches MP3 Walkmans to Counter IPod | |
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| Time: 21:52 EST/02:52 GMT | News Source: Reuters | Posted By: Erick Cordero | ||
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Sony Corp launched its first MP3-compatible flash memory digital music players under the Walkman name on Monday in the latest bid to reclaim the lead in a market it has lost to Apple Computer's iPod. Promoting the players as sleek alternatives with superior battery life to the Apple iPod Mini, Sony is targeting music fans who would like to put a lot -- but not all -- of their music collection onto a pocket-sized music device. | ||
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