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NAVIANT's RewardsDisc Included in 'X-Men' Videotapes and DVDs | |
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| Time: 16:20 EST/21:20 GMT | News Source: Yahoo News | Posted By: Will1 | ||
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Naviant Marketing Solutions, Inc., a leading U.S.-based provider of integrated precision marketing tools that enable marketers to identify, target, reach, and build relationships with online consumers, today announced that 20th Century Fox Home Entertainment, Inc. has packaged one million Limited Edition X-Men CD-ROM-based RewardsDiscs(SM) powered by Naviant and an additional four million insert cards to request a free RewardsDisc. Bundling the RewardsDisc with the X-Men videotapes and DVDs provides Fox with an effective tool to identify its customers -- a challenge difficult to overcome for many manufacturers of consumer products who sell through indirect channels. Consumers who purchase selected X-Men videotapes or DVDs receive an action-packed interactive RewardsDisc. The RewardsDisc offers content that will appeal to fans of the movie. Consumers run the CD-ROM to view unseen footage and movie trailers as well as special offers to thank them for their purchase and encourage them to register their new videotape or DVD. | ||
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