NetFlix (www.netflix.com), the world's largest online DVD rental store, today announced that it has signed revenue sharing agreements with two of the leading motion picture distributors, Warner Home Video and Columbia-Tristar. NetFlix is the first purely DVD online retailer to have revenue sharing agreements with major motion picture distributors.
Under the agreements, NetFlix is able to purchase DVD releases directly from the studios in much larger quantities, making popular new releases more readily available to their rapidly growing customer base. NetFlix, which launched its service last year, has grown to more than 250,000 members who pay $19.95 a month for its popular unlimited movie rental service.
``We are extremely pleased that these major studios recognize NetFlix as an important distribution channel for their content,'' said Reed Hastings, co-founder and chief executive officer of NetFlix. ``With these revenue sharing deals, we can continue to deliver on our promise to provide the best movie experience possible -- giving our customers the titles they want, when they want them, and allowing them to enjoy the movies for as long as they like. The agreements also help us keep pace with our extraordinary growth, without compromising our quality of service.''
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