It was 15 years ago that Microsoft had one of its most successful launches ever--introducing Windows 95. The company managed to get people to line up for hours to be among the first to get their hands on a copy.
The company paid to treat people to free newspapers in London, lighted the Empire State Building in Windows' colors, and draped Toronto's CN Tower with a 300-foot banner--all part of a massive $300 million ad campaign that accompanied the product's arrival.
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