Film rental firm Blockbuster is to rent high-definition DVDs only in the Blu-ray format at 1,450 US stores.
The move is viewed as a blow for the rival Toshiba-backed HD DVD format - which has been battling against the Blu-ray format, supported by Sony.
Blockbuster said that consumers have chosen Blu-ray over HD DVD in the 250 stores where both were available.
The limited choice of titles in the HD DVD format was also a factor in focusing on Blu-ray, Blockbuster said.
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