Microsoft should fire everyone involved in its "Goodbye Blue Screen" advertisement. I'm talking about the two-page ad that reproduces a Windows 95 "fatal exception" display, inviting readers to tape this image over their computer screens "if you find yourself missing the downtime." What were they thinking? Can you imagine Toyota advertising its Lexus sedans as "13 times more reliable" than its bread-and-butter Camrys? Can you imagine brewer Anheuser-Busch advertising its Michelob beer as having "92 percent fewer impurities" than its mainstay Budweiser brand? That's the kind of comparison that Microsoft makes with Windows 2000 Professional and its mass-market Windows 98.
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