First recognized for groundbreaking cinematic techniques in games like Karateka, The Last Express and, of course, Prince of Persia, Mechner is now widely heralded as one of the world's premier computer game designers. Ubi Soft's partnership with Mechner is a reflection of its ongoing strategy to work directly with the industry's best and brightest.

"With Prince of Persia: The Sands of Time, Ubi Soft and Jordan Mechner are channeling their combined talents to breathe new life into the action/adventure genre. They're creating rich characters, white-knuckle action and a plot with more twists than the exotic, elaborate castle featured in the game," said Serge Hascoët, Editor in Chief, Ubi Soft Entertainment. "We're thrilled to move forward with the legendary Prince of Persia brand and eagerly await the launch of the next masterpiece from our world-famous Montreal studio."

A new Ubi Soft brand, Prince of Persia is credited with changing the face of computer gaming in the 1990s by introducing lifelike animation and story-driven action. The franchise was one of the first to gain success based on an appealing human lead character and a dramatic storyline. The first three games in the series boast combined sales of more than 3 million units.