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  Microsoft "regrets" Mac-to-PC ad
Time: 00:00 EST/05:00 GMT | News Source: News.com | Posted By: Todd Richardson

Thanks Tim
Microsoft, in the wake of an Apple Computer ad campaign to woo Windows users, briefly ran a similar ad of its own. An ad, titled "Confessions of a Mac to PC convert," was posted to Microsoft's Web site last week. The article purports to be a first-person account of a writer who decided to switch from an Apple Macintosh computer to a PC running Windows XP. "Yes, it's true," the woman is quoted as saying. "I like the Microsoft Windows XP operating system enough to change my whole computing world around...Windows XP gives me more choices and flexibility and better compatibility with the rest of the computing world."

Although the ad appears to be from a "real person," similar to the Apple campaign, Microsoft said it commissioned the posting from a freelance writer who was paid for her work, although the company claims her experience was genuine. Microsoft also said that the photograph of the "convert" was actually a stock photograph. The ad was pulled down from Microsoft's Web site Monday, following an inquiry from CNET News.com. Microsoft said the posting, made by Microsoft's software marketing group, was a mistake in judgment. Microsoft "regrets the action" and said it did the right thing in removing the page. The company has no plans for an ad campaign featuring Mac to PC "converts."

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#26 By 2459 (24.233.39.98) at 10/15/2002 3:22:20 AM
I'm just going by Apple's track record and the sad state of those commercials. Apple is the king of false claims because most of the time they can get away with it. Just peruse their site or call up any of the previous MacWorld webcasts and watch the false claims flow. Or do you actually believe the Macs outperform Pentium 4s and Athlons?

#27 By 3339 (67.116.252.114) at 10/15/2002 3:22:50 AM
Like I said, "you have your own assinine conspiracy theory." I understand. I believe you've deluded yourself. I just don't get why you need to?

#28 By 1845 (12.254.162.111) at 10/15/2002 3:24:53 AM
Real switchers or not, the arguments the produce as the reasons for switching are pathetic.

#29 By 2459 (24.233.39.98) at 10/15/2002 3:27:44 AM
Probably the same reason you make up conspiracy theories about MS. Only difference is that the majority of my claims can be substantiated.

Personally the Switch ads are of little importance to me other than the laugh I get from watching people make themselves appear to be idiots even among the Mac community.

I still haven't figured out how to write paper on may PC. Although, I can use ink. :-)

#30 By 3339 (67.116.252.114) at 10/15/2002 3:28:43 AM
Whatever you feel about the copy that's one thing. But faked? As in not really switchers? Paid actors? Etc... I'm just trying to get a sense of how deluded enforcer is, you see, Bob.

#31 By 2459 (24.233.39.98) at 10/15/2002 3:30:04 AM
You know, real people will do almost anything if compensated. :-)

#32 By 3339 (67.116.252.114) at 10/15/2002 3:33:17 AM
This comment has been removed due to a violation of the Active Network Terms of Use.

#33 By 1845 (12.254.162.111) at 10/15/2002 3:36:25 AM
lol, i guess it is your turn n, to bear the slings and arrows of outrageous sodajerk.

#34 By 2459 (24.233.39.98) at 10/15/2002 3:38:19 AM
lol, I said most of my claims. :-)
I told you Apple is great with false claims (and I can substantiate the false claims).

SJ, why so defensive? :-)

#35 By 3339 (67.116.252.114) at 10/15/2002 3:49:06 AM
I'm not defending anyone. I just love how soda goes off on how sterling and rational the Windows community is, and how I'm this big conspiracy theorist (which ones I don't know), meanwhile soda's in another disc. blathering on like McCarthy about the Red Scourge of FSF destroying World Capitalism, and you're here claiming these ads were faked like the lunar landing... It's hilarious.

#36 By 1845 (12.254.162.111) at 10/15/2002 3:54:14 AM
Well, some anti softies must have similar thoughts as the softies, otherwise they wouldn't have investigated the Microsoft commercial.

#37 By 3339 (67.116.252.114) at 10/15/2002 4:00:44 AM
Someone recognized the stock art (Getty images, all of them, are known by somebody or the other)--as I said the 'dotters were saying inane, silly sh!t like "well. at least there switchers are hotter." Etc. Not sure of the whole train of events that followed, but I think it was that crowd that started it. The AP then did the real work; they actually state that they "tracked Mallinson by examining personal data hidden within documents that Microsoft had published with its controversial ad." (So there's, you know, something else to be excited about... although I don't follow what they are talking about.) By that point, MS had already apologized and pulled the page so she felt she could answer the AP's questions--because it was the truth, and MS had already admitted the ugly bits.

Good try though Bob.

This post was edited by sodajerk on Tuesday, October 15, 2002 at 04:02.

#38 By 1845 (12.254.162.111) at 10/15/2002 4:06:41 AM
lol, i bet at least one person doubted. ;-)

#39 By 2459 (24.233.39.98) at 10/15/2002 4:08:36 AM
I'd never compare these ads to the lunar landing. :-)

I'll concede this much (because it's not so much the people in the ads as the content of the ads): As yet, I can offer no hard proof that the "switchers" in the ads aren't real people. However, can you prove that they were not compensated for their participation? Either way, it amounts to a product endorsement (especially where the entertainers are involved). And while the stories may be real, the people in the TV ads do not have to be the actual users.

The big deal about the commercials, however, is the number of exaggerated and/or totally false claims made. As I said before, this is keeping with Apple's trackrecord of perpetuating false propaganda in hopes of selling their systems against a market which offers superior platforms. This, I can substantiate with littlee effort. If Steve really wants to keep people buying Macs and add new users, he should do something with the technical side of the hardware rather than just the design side.

#40 By 2459 (24.233.39.98) at 10/15/2002 4:12:45 AM
Just a Jab:
Do you think Will is really a porn actor, too. :-)

#41 By 1845 (12.254.162.111) at 10/15/2002 4:20:41 AM
lol

#42 By 1845 (12.254.162.111) at 10/15/2002 4:21:05 AM
Oh, for the record, I think there was a lunar landing.

#43 By 2459 (24.233.39.98) at 10/15/2002 4:27:18 AM
Me too.

#44 By 2459 (24.233.39.98) at 10/15/2002 4:34:27 AM
Jeeze, now I gotta watch kids talk about how they couldn't figure out their Lego/Barbie PCs :-)

"next up: Real Kids
--------------------------------------------------------------------------------
Apple Computer, Inc.

Apple appears to be expanding it's "Real People" ad line to include real kids... According to this Craig's List announcement, Apple is searching for kids 9-15 for future print ads:

Nancy Hayes Casting is currently casting a print ad for Apple Computers. We are looking for boys and girls, ages 9-15, who use a Mac in some creative way. For example, kids who have their own websites, kids who mix or remix their own music, kids who are published writers, kids who use the mac for filmmaking or photography. Or surprise us with your own creative ideas! We are not looking for models, but real kids.

Apple recently launched their "Real People" ad campaign June 10th and were reported to expand this with celebrities in the near future. "

#45 By 2459 (24.233.39.98) at 10/15/2002 4:45:46 AM
Peace offering for SJ: http://www.macedition.com/partingshot/partingshot_20020628.php

#46 By 1845 (12.254.162.111) at 10/15/2002 4:49:39 AM
That's quite an interesting link, n.

#47 By 3339 (67.116.252.114) at 10/15/2002 5:02:21 AM
enforcer, Macrumors.com did a switcher ad parody contest a while back that was hilarious if you want to check it out.

Obviously, you're doing a little research now--yes, there will be a couple more celeb ads, then the kids come, then more and more waves of these things for a while, I suspect.

If you are poking around the web, I'm sure you'll find that most all of the switchers have appeared in their local newspaper, have their own web site, or some internet article about their experience, they are remarkably similar and unnoteworthy (for the conspiracy theorist at heart)--all that was paid was airfare and accomodations. Scripts were prepared from their original emails sent in. They certainly are produced and took multiple takes, but some talk about being surprised by just doing a simple reading of exactly what they wrote in the first place. Some of them met Steve. That's about it. Most were just flown out for the day.

As for the celebrities, you do know that for several years, Apple has maintained a site called Apple Masters featuring people of note (not just celebs--scientists, authors, politicians, artists, architects, etc...) who use Macs, right?

#48 By 2459 (24.233.39.98) at 10/15/2002 5:15:09 AM
Yes, I know about Apple Masters.
I'll take your word on the switchers, but that still leaves the content of the ads.
Not all that important, though.

#49 By 2960 (156.80.64.132) at 10/15/2002 7:45:15 AM
I'm not suprised. They got caught placing their own "Letters To The Editor" a few years back, didn't they?

TL

#50 By 6859 (204.71.100.217) at 10/15/2002 8:48:42 AM
This sort of trickery does not make MS look good. Someone with actual brains should have thought this one out beforehand.

In other notes, it is my belief/opinion that Ellen Feiss (the Mac convert chick) was so stoned that she may have simply thought she switched. "Mac?, I thought you said crack!"


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