On a rainy day last week, the scene at Microsofts campus in Mountain View, California, looked rather incongruous: several dozen developers sat in an auditorium, many of them taking notes on Apple laptops, while another programmer, also using a Mac, stood behind a podium flanked with Microsofts blocky logo.
This wasnt a secret meeting of Microsoft rebels; it was Microsofts attempt to lure developers who have been building apps for Apples incredibly popular iOS platform, which runs on the iPad and iPhone, over to its Windows 8 and Windows Phone platforms.
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