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Microsofts Kinect NUads Will Be Even More in Your Face (Perhaps for the Better) | |
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||
| Time: 11:54 EST/16:54 GMT | News Source: Time Magazine | Posted By: Robert Stein | ||
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When I think about online commercials and embedded spots and advertising in general, I imagine Malcolm McDowell strapped into a chair, his eyes pried open. I think about volume jacking TV ads that suddenly blare from my entertainment center speakers at startling decibel levels, prompting me to lunge for my remote to jab the mute button. I think about blurbs for weight loss pills or wrinkle-smoothing skin cream in sidebars with messages like Doctors hate her for exposing their secret! with links to effervescent advertorials the online equivalent of sponsored magazine stories designed to resemble in-house features. I think about websites with auto-play videos, often tucked away in sideline stacks of imagery, making if difficult to discern one from another as the video babbles away. | ||
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