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Will the Microsoft Xbox win the living room wars over Apple, Google? | |
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| Time: 09:21 EST/14:21 GMT | News Source: ZDNet | Posted By: Robert Stein | ||
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If you follow start-up culture, you know that the ability to pivot to change your business model on a dime can be the difference between failure and major success. But sometimes established companies even those often derided as dinosaurs can reap the benefits of pivoting as well. That appears to be the case with Microsoft and its Xbox 360. Designed to compete with the PlayStation 3 and Nintendo Wii for gamers hearts and minds, its become something much more valuable the most popular conduit to the Internet in the living room. According to a new report from market research firm Forrester, the Xbox is the leader in the connected TV platform wars, bigger than Apple, Google, and any manufacturers smart TV offerings. | ||
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